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Malcolm Gladwell: What we can learn from spaghetti sauce

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http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 18:15
Rating: 4.87
Views: 73318

Tags: "Malcolm  "The  Blink  choice  epidemiology  Gladwell"  happiness  intelligence  marketing  Point"  Talks  TED  TEDTalks  Tipping  

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Video Comments

19electric (November 30, 1999 at 12:00 am)
this was a reply to yoyogi3
19electric (November 30, 1999 at 12:00 am)
He is not wrong - he is simply constructing an argument that shows catering for diversity is profitable. Presumably this is to challenge the current homogenization of everything. For example, tv is shit because programme commissioners are obsessed with ratings.
kahnicles (November 30, 1999 at 12:00 am)
nice poem, it yours?mind if i borrow it?
Volantix (November 30, 1999 at 12:00 am)
people are different so treating them differently makes them happy
kahnicles (November 30, 1999 at 12:00 am)
thanks for the reference, i most definitely will
myevoluzione (November 30, 1999 at 12:00 am)
is malcolm gladwell also Peter Joseph the creator of the movie Zeitgeist?
Duckfat88 (November 30, 1999 at 12:00 am)
This is one of my favorite TED talks...
eladbari (November 30, 1999 at 12:00 am)
so, what is it? in one phrase? :]
mlasala1 (November 30, 1999 at 12:00 am)
you people miss the point
edgqi (November 30, 1999 at 12:00 am)
the sauce is not the issue here

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