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Seth Godin: Sliced bread and other marketing delights

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http://www.ted.com In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.

Channel: People & Blogs
Uploaded: May 17, 2007 at 7:09 pm
Author: TEDtalksDirector

Length: 18:58
Rating: 4.86
Views: 59092

Tags: godin  marketing  ted  tedtalks  

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Video Comments

cputrdoc (August 31, 2008 at 11:31 pm)
Okay, I noticed "something remarkable" to comment on: the french bread baker started off dead and used to live in Paris, and by the end of the topic, he was alive in living in London?
shardul2050 (August 10, 2008 at 9:23 am)
what a speech !..
zack907 (August 8, 2008 at 3:11 am)
haha good catch
QuickCashQuest (July 28, 2008 at 7:11 am)
Great video! Thanks for sharing.Something I learned a long the way "Help others create more success in their lives and your own success will sky rocket!"To Your Success and Prosperity,Beau Bridgewater
joebloggsgogglebox (July 23, 2008 at 11:25 am)
How to market your idea: 1) choose an audience that is receptive and of a similar age-group & socio-economic status so that they relate to you and are more likely to laugh at the right times2) speak loudly and with energy3) repeat you main point over and over (but with different examples)4) keep it simple5) film the talk so that others can hear the audience clapping and laughing thus suggesting the idea is worthwhile investigating6) sit back and watch as your fame and book sales soar
later6 (June 16, 2008 at 12:18 pm)
Seth Godin's shirt and pants reminds me of what Steve Jobs(CEO of Apple Inc.) would where.Doesn't it?
michaeljjeffrey (June 12, 2008 at 11:37 am)
Loved it....
lindmar (June 11, 2008 at 2:51 am)
Fantastic video.
bhalligan1 (May 28, 2008 at 4:14 am)
I can't wait to hear Seth at this year's Inbound Marketing Summit. I've become a humongous fan of his "remarkable" meme.
wavecritter (May 14, 2008 at 8:24 pm)
Seth, brilliant as always :) Thank you.

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